Your corporate image is the way your business is perceived by your clients. Having the right look is an essential key to a thriving successful business. Everyone who engages with your business forms an impression of it and this impression (right or wrong, good or bad) is then communicated to the world.  Here at The Image Group we help to establish an identity for corporations, small businesses, and groups. Sometimes a company needs a unified front or well established image in order to represent their brand, products, or clients. Many factors will influence that Corporate image perception from the way you handle your suppliers and clients to the way your business is portrayed by the media.  A good or bad Corporate Image can have a powerful effect on your company's reputation and success, one of the most important factors for your company’s brand is how your customers perceive you! 

Business Etiquette is about presenting yourself with the kind of style that shows you can be taken seriously. Business Etiquette is also about being comfortable around people and making them comfortable around you! People are a key factor in your own and your business’ success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners. Knowing how to behave professionaly, courteously and appropriately really does count in the business world. Dressing appropriately, standing and sitting in the right place at the right time, good posture and looking physically presentable are all elements in making a good impression. Business etiquette teaches you how to suitably present yourself and what to avoid, for example Businessmen have to appear impeccably groomed and Women have to dress appropriately and take care that they do not give a wrong impression. You'll make a personal impact no matter what, but it's making the impact you want and a good  impression to your colleagues. Taking due care can avert a lot of embarrassment, analysing, understanding and implementing the above will help you recognise what business etiquette is and how it should be employed within the business world. 

Body Language accounts for over 90% of a conversation! Your body language, i.e your demeanour, impacts upon your success. It's vital that you know how to act when you get to a conference, after-hours meetings or trade show to make the most effective and efficient use of your time and to attract those people whom you want to do business with and add to your network.  Body language can be used to help conduct an interview, give a presentation or make that important sale: a conversation stretches so much further than speech, Body Language is the reason why selling face-to-face has a huge advantage over selling by phone. Body language covers many areas including eye contact, postures, gestures, smiles, facial expressions, hand to face movement and the space around you. Body Language communicates through its own non verbal communication message and therefore sending the right mesages is critical for your business success.

Personal Impact is one of the most powerful keys to a successful career. Other people observe you, listen to you and make judgements about you, whether you like it or not. You'll make a personal impact no matter what, but it's making the impact you want thats important. Being technically good at your job isn't enough today - you must also be able to communicate, influence and motivate colleagues and clients. Being able to connect with people and win their trust is vital and adds credibility to any situation.